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Yesterday Creative Scotland published their much anticipated Creative Industry Strategy 2016 – 2017.
Their overall ambition is ‘for Scotland to be the most positive environment globally for innovative creative businesses of all scales’.
Creative Scotland outlines its role as an advocate, broker, and investor. The document outlines an action plan structured around four headline aims:
Investing together to grow sustainable creative businesses through collaboration and partnership working
Innovating for the wider economy across all areas of business, including the public sector
Increasing inclusivity; creating opportunity for emergent creative forms and recognising the value of local trading and place-based partnerships
Increasing international profile and status; opening pathways to global marketplaces
Creative Scotland looks to ‘grow sustainability, innovation, and specialisation and to encourage the resilience we need for a successful 21st century economy’. The strategy is admirably top-level, and this means that there will be a lot of interest in exactly what they will do to deliver it. One of our mantras, borrowed from the Boston Consulting Group, is that for many of our clients “strategy is easy - but implementation is hard”.
Creative Scotland outlines a new strategy
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By BOP Consulting
Callum leads the BOP team, its portfolio and strategic partnerships. His cultural and creative industries expertise is founded on leading analytical research and policy formulation in the UK and internationally.
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