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Cultural Tourism in a Global Economy: The Search for Local Authenticity
This report has been commissioned by the historical town of Anren in the region of Sichuan, China and therefore gives special focus to Anren. It explores the featured town, including the Jianchuan museum cluster, and reflects on the importance of the town as a pioneering cultural tourism destination in the China context.
Halfway through the last decade BOP coined the phrase ‘Culture is the golden thread of urban policy’. Our projection for the next decade is that culture and creativity will be the golden thread of all forms of sustainable development and business practice.
A few examples from BOP’s current and future roster illustrate this perfectly:
Cities and Urban Development. See the golden thread at work in the World City Culture Forum’s (WCCF) Culture and Climate Change Handbook, launched during London’s Climate Action Week in July 2019. Our client the Greater London Authority reached a landmark moment with publication of the city’s first ‘Cultural Infrastructure Plan’ designed to ‘hardwire’ culture into the future growth of the capital. Many other global cities will produce similar plans. A key recommendation of the UK Cultural Cities enquiry was adopted with the launch of ‘Cultural Compacts’ in a number of cities across the country, including Wakefield, advised by BOP.
Tourism and Destinations. Our report ‘Cultural Tourism in a Global Economy: The Search for Local Authenticity’ (access below) launched in the historic ‘cultural town’ of Anren in China’s Sichuan province shows how culture is driving global tourism across the globe – and how China’s investment in cultural infrastructure will have ripple effect way beyond its borders. Through a series of projects with Failte Ireland and other organisations, in the meantime, we are working to re-invigorate and promote Ireland’s cultural tourism offer.
Soft Power and Diplomacy. We are working with cities – including Manchester and Chengdu – to build culture into their wider plans for trade and exchange. Our work within WCCF and for clients such as the British Council and Goethe Institute is constant reminder of the role which cultural relations play in global affairs.
Immersive and Digital Content. Emotional authenticity and depth of experience drive innovation in digital content creation – not technology. These are the key insights from our work with on Innovate UK’s ‘Audience of the Future’ and the Arts and Humanities Research Council’s scoping of the potential of UK/China R&D collaboration.
Development and Inclusive Growth. We are proud to be working with the British Council as evaluation partners on the Developing Inclusive Creative Economies (DICE) initiative. Our report for Historic England ‘Conservation in a Development Context’ examined how heritage conservation can play a part in inclusive growth strategies. In 2020 we will be continuing our work with the Inter-American Development Bank to deliver pilot projects in three cities promoting culture and heritage as core component of urban regeneration.
We are privileged to be working with visionary clients and partners across the globe on these inspiring projects. Taken together they represent a generous, optimistic view of human potential, filling us here at BOP with great hope for the future.
BOP sends good cheer and best wishes to our friends, partners and clients and to all fellow optimists – for this festive season and for the coming decade.
Weaving the Golden Thread into the 2020s
A cause for optimism
Dec 20, 2019
A global research and consulting practice for culture and the creative economy
Nov 4, 2021
How are major cities around the world responding to climate change through cultural policies and programmes?
The Green World Cities of Tomorrow: Culture and Sustainability
Apr 22, 2021
5 Priorities for World Cities in the post-covid recovery period
Culture and the Climate Emergency
Dec 4, 2020
Culture can play an important role in recovery and renewal across the UK, if the right local decision-making is put in place
Culture and the Recovery: Levelling Up Culture?
Sep 23, 2020
This focused, coordinated set of measures can not only rescue the sector, but position it to lead the recovery
Central London’s celebrated cultural offer is in peril
Aug 21, 2020
Three big questions as applications close for Arts Council England’s Cultural Recovery Fund
COVID-19: Government support packages for culture and creative industries #3
Jul 30, 2020
The UK’s £1.57 billion recovery package: priorities for a New Deal
COVID-19: Government support packages for culture and creative industries #2
Jul 20, 2020
Cities are using their unique capabilities to lead recovery and renewal
COVID-19: Cities, Culture and the 3 ‘P’s: powers, partnerships, place
Jul 7, 2020
Investing in recovery, planning for transformation
COVID-19: Government support packages for culture and creative industries #1
Jun 30, 2020
Recovery and renewal will depend on how we address the three dimensions of the crisis
COVID-19 is a triple blow to culture and the creative industries
Jun 3, 2020
In the face of radical uncertainty leaders and policy-makers will have to take planning and collaboration to whole a new level
‘Plans are useless, planning is essential’
May 13, 2020
Nobody knows what will happen next, but we have a good idea of the three necessary steps out of the crisis
Relief, Recovery and Renewal: navigating our way to a new kind of future
By BOP Consulting
Co-Founder and Director
Paul is a leading international advisor and practitioner in cultural policy and creative economy. He is Co-Founder of BOP, and alongside his fellow directors he has pioneered now well-established methods to measure the impact of cultural policy.
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