Image Gradient
BOP Consulting Logo | HomeButton
A City of Music
image gradient

Image Credit: Atanas Paskalev

A City of Music

Our Liverpool Music Strategy published

Callum Lee

Managing Director

Callum leads the BOP team, its portfolio and strategic partnerships. His cultural and creative industries expertise is founded on leading analytical research and policy formulation in the UK and internationally.

Callum Lee - Managing Director  | BOP Consulting

Planning a new project?

If you are interested to learn more about our work or if you have a project you would like to discuss, get in touch.




Liverpool City Council


Projects Sectors

Liverpool is one of the world’s great music cities. 

The Beatles’ legacy attracts ever-increasing numbers of visitors to the city from across the globe, and the combination of this unique heritage and the diverse strengths of the city’s contemporary, classical and community music scenes led to the city being awarded UNESCO World City of Music status in 2015.

In order to make sure that the city not only maintains its status but evolves into a globally recognised music innovation hub for the next 50 years, Culture Liverpool and Liverpool City Council commissioned BOP to put together the city’s first official music strategy.

Our approach was to measure the economic impact of city’s music sector, as well as provide analysis of Liverpool’s existing music assets and how the sector currently operates.

Key findings included:

  • The music sector contributes £100.5 million in direct annual turnover to the city of Liverpool

  • Music tourism - anchored in The Beatles’ music legacy in the city - contributes £98 million to the local economy per annum

  • Liverpool has a particularly strong live music scene, with a live music audience of 937,000 per annum - made up of 520,000 local visitors and the remainder from the rest of the UK and overseas. The box office figure for live music is estimated at £48.4 million per annum.

Supported by consultations with over 60 stakeholders representing all parts of Liverpool’s music ecology, these findings informed strategic recommendations. These included:

  • The creation of a new Liverpool City of Music Board, comprised of representatives from across the city region, to provide sector and community leadership for the future development of the music sector and visitor economy offer

  • Better joining up Liverpool’s music and education sector with a designated plan to increase engagement and develop talent from all communities across the region

  • Establishing a Liverpool Music Office - along the lines of the city’s successful Liverpool Film Office - to streamline engagement between public sector and music industry.

This is timely moment for the report to be released, with the City of Liverpool Mayor Joe Anderson commenting:

“We want to make the most of this sector and get an accurate picture of today’s music scene and understand what we can put in place to ensure it reaches its potential. This is the first time a report of this scale and detail has been undertaken, and working in partnership with creative experts is a significant step to achieving a city region-wide strategy which will invest and enhance all aspects of our music sector.”

The full strategy can downloaded below.

BOP was asked to develop a Liverpool City of Music strategy by Culture Liverpool and the City Council.

Project Report

Developing a Liverpool City of Music Strategy

Building on our contribution to the second edition of the report in 2018, BOP has led as the Data and Research partner on this report to help find out how policies can protect people working in the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


Our strategy will guide the creation of a new digital service aiming at supporting and developing the creative scene in Downtown Kingston.

Leveraging the creative potential of Downtown Kingston through technology

Inter-American Development Bank - IDB

Our research into the UK's high streets found that 69% of people think culture on their high street makes their area a better place to live.

Culture: The cornerstone of the UK’s high streets

Arts Council England

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI on the cultural and creative industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

A History of Bright Ideas: 90 Years of the RSA Student Design Awards

The Royal Society for Arts (RSA)

New skills research in the Gulf Co-operation Council States

An evidence-base for the growing Gulf festivals sector

British Council

Our research into the museum workforce is launched

Conscientiousness, optimism, and curiosity

Museums Galleries Scotland

BOP’s report for Nanjing City Government demonstrates the importance of cross-cutting policies with a compelling cultural offer at the core

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital

Creativity in health settings


How is China influencing the future of Cultural Tourism?

Cultural Infrastructure for the 21st Century

Chengdu Media Group

Based on our impact analysis we estimate $750 billion in lost GVA for the CCI as a result of the pandemic so far.

Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths & challenges of music in the Midlands is published

Hitting the right notes in the Midlands

Arts Council England

New handbook published for city leaders

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Our report sheds new light on how building the capacity of the heritage sector can assist working internationally

International working builds stronger heritage sector at home

National Lottery Heritage Fund

Our new report with Nesta published

Opportunities for China-UK Cooperation through Equity Crowdfunding


Our new research report for the National Trust

Protect urban heritage to prevent growth in inequality

National Trust

Our latest research for the Reading Agency shows we should read year-round

Reading is for life, not just for August

The Reading Agency

Our review of the Scottish Animation Sector, commissioned by Creative Scotland, has just been published

Review of the Scottish Animation Sector

Creative Scotland

UK-wide study of visitor experience practice provides new benchmarks for cultural and visitor attractions

Sharing Operations and Visitor Experience insight


Related Projects

Strategy and Policy Design

Callum Lee - Managing Director  | BOP Consulting

Callum Lee

Managing Director