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A City of Music
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Image Credit: Atanas Paskalev

A City of Music

Our Liverpool Music Strategy published for The City of Liverpool was awarded UNESCO World City of Music status in 2015.

Callum Lee

Managing Director

Callum leads the BOP team, its portfolio and strategic partnerships. His cultural and creative industries expertise is grounded in his work for major clients in the UK, Europe and Middle East.

Callum Lee - Managing Director  | BOP

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Liverpool City Council


Projects Sectors

Liverpool is one of the world’s great music cities. 

The Beatles’ legacy attracts ever-increasing numbers of visitors to the city from across the globe, and the combination of this unique heritage and the diverse strengths of the city’s contemporary, classical and community music scenes led to the city being awarded UNESCO World City of Music status in 2015.

In order to make sure that the city not only maintains its status but evolves into a globally recognised music innovation hub for the next 50 years, Culture Liverpool and Liverpool City Council commissioned BOP to put together the city’s first official music strategy.

Our approach was to measure the economic impact of city’s music sector, as well as provide analysis of Liverpool’s existing music assets and how the sector currently operates.

Key findings included:

  • The music sector contributes £100.5 million in direct annual turnover to the city of Liverpool

  • Music tourism - anchored in The Beatles’ music legacy in the city - contributes £98 million to the local economy per annum

  • Liverpool has a particularly strong live music scene, with a live music audience of 937,000 per annum - made up of 520,000 local visitors and the remainder from the rest of the UK and overseas. The box office figure for live music is estimated at £48.4 million per annum.

Supported by consultations with over 60 stakeholders representing all parts of Liverpool’s music ecology, these findings informed strategic recommendations. These included:

  • The creation of a new Liverpool City of Music Board, comprised of representatives from across the city region, to provide sector and community leadership for the future development of the music sector and visitor economy offer

  • Better joining up Liverpool’s music and education sector with a designated plan to increase engagement and develop talent from all communities across the region

  • Establishing a Liverpool Music Office - along the lines of the city’s successful Liverpool Film Office - to streamline engagement between public sector and music industry.

This is timely moment for the report to be released, with the City of Liverpool Mayor Joe Anderson commenting:

“We want to make the most of this sector and get an accurate picture of today’s music scene and understand what we can put in place to ensure it reaches its potential. This is the first time a report of this scale and detail has been undertaken, and working in partnership with creative experts is a significant step to achieving a city region-wide strategy which will invest and enhance all aspects of our music sector.”

The full strategy can downloaded below.

Liverpool City of Music Strategy

BOP was asked to develop a Liverpool City of Music strategy by Culture Liverpool and the City Council.

Project Report

Developing a Liverpool City of Music Strategy

The report outlines the findings from a major study into the international activity of the Arts Council England-supported cultural ecosystem.

International Activity Report

Arts Council England

BOP Consulting was appointed to outline a pilot for a Creative Worker Income Guarantee for Brighton & Hove, working on behalf of the University of Sussex and the ABCD Cultural Recovery Programme. 

Cultural, Creative and Collective Recovery: Exploring a Creative Worker Income Guarantee

University of Sussex

The report on how global cities tackle climate change with cultural policies and programmes. Insights from the World Cities Culture Forum's latest report.

The Green World Cities of Tomorrow: Culture and Sustainability – Special Report Prepared for WCCF Global Conversation

World Cities Culture Forum (WCCF)

Unique case guide is co-produced with the participating cities of WCCF, highlighting city examples and a global cities approach to evidenced-based policymaking.

Culture Counts: New Approaches to Evidence Based Cultural Policymaking in World Cities

World Cities Culture Forum (WCCF)

Working alongside CRAIC, a new research and collaboration centre at Loughborough University, we conducted an extensive survey of virtual production assets throughout the United Kingdom to map the country’s growing ecosystem.

Mapping the UK's Virtual Production Ecosystem

Loughborough University

The World Cities Culture Report (WCCR) 2022 builds on the ground-breaking 2018 and 2015 Reports. It gives insights on the major challenges world cities facing.

World Cities Culture Report 2022

World Cities Culture Forum (WCCF)

BOP's contribution to the 2nd edition of the report UNESCO's Global Creativity Report, examining policies safeguarding the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


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Leveraging the creative potential of Downtown Kingston through technology

Inter-American Development Bank - IDB

Our research into the UK's high streets found that 69% of people think culture on their high street makes their area a better place to live.

Culture: The cornerstone of the UK’s high streets

Arts Council England

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI for European cultural and creative businesses. Explore the transformative opportunities AI brings to industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

A History of Bright Ideas: 90 Years of the RSA Student Design Awards

The Royal Society for Arts (RSA)

Research in the Gulf Co-operation Council States in collaboration with British Council and BOP Consulting helps identify opportunities for festival development.

An evidence-base for the growing Gulf festivals sector

British Council

Our research into the museum workforce is launched, emphasizing the importance of conscientiousness and advocating for a diverse and well-supported sector.

Conscientiousness, optimism, and curiosity

Museums Galleries Scotland

BOP’s report on creating a healthy night-time economy for the Nanjing City Government demonstrates the importance of cross-cutting policies.

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital reveals how visual arts enhance the patient, visitor, and staff experience.

Creativity in health settings


How is China influencing the future of Cultural Tourism? China's cultural infrastructure projects are redefining the global tourism landscape.

Cultural Infrastructure for the 21st Century

Chengdu Media Group

Our new report for UNESCO sets out the huge global impact of COVID-19 on the cultural sector. We estimate $750 billion lost for the CCI and 10 million job cuts.

Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths and challenges of music in the Midlands report published for Arts Council England.

Hitting the right notes in the Midlands

Arts Council England

New handbook 'Making Space for Culture' explores how world cities address the challenge of preserving cultural infrastructure while promoting growth.

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Related Projects

Strategy and Policy Design

Callum Lee - Managing Director  | BOP

Callum Lee

Managing Director

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