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UK Creative Industries – International Strategy
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International strategy for the UK's creative industries

We built a strategy around seven key ideas to double the value of UK creative exports from £15bn to £30 bn

Callum Lee

Managing Director

Callum leads the BOP team, its portfolio and strategic partnerships. His cultural and creative industries expertise is grounded in his work for major clients in the UK, Europe and Middle East.

Callum Lee - Managing Director  | BOP

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UK Trade & Investment (UKTI)


Projects Sectors

The UK cannot take its international reputation for creative leadership for granted

The sector faces intense competition, not only from traditional competitors like North America and Europe, but from new sector rivals in fast growth economies whose governments also support the development of their creative industries.

The UK Creative Industries International Strategy forms part of the international work stream of the Creative Industries Council’s (CIC) strategy for growth. It will be delivered by government and industry and focus on new-to-export companies, current exporters seeking to further develop their international business and new trade and investment partnerships with global creative companies to access new high value opportunities.

Over a period of seven months, commissioned by UK Trade & Investment (UKTI) and the Creative Industries Sector Advisory Group, BOP has undertaken a consultation with over 200 companies, individuals and other bodies in the UK’s creative sector to develop a Strategy that will help the sector grow exports and encourage inward investment. This Strategy outlines how government and industry can work together to meet all these challenges.

The Strategy focuses on areas where the sector and UKTI can work together

This will include encouraging new companies to export; supporting existing exporters to expand their international work; and focusing on ambitious and challenging projects which have the capacity to deliver the big wins. The three cornerstones of the strategy are:

1. Create overseas partnerships with the greatest potential to generate new business

  • Establish industry-led alliances in high-growth markets. 

  • Ensure a strong UK presence in creative clusters in priority global markets. 

  • Ensuring that creative businesses support the international growth of British brands through e-retailing.

2. Maximise supply chain opportunities for creative businesses in major global projects

  • Enhance the impact of major overseas projects for the creative industries particularly through UKTI’s Creative Industries High Value Opportunity (HVO) Taskforce. 

  • Winning business in the ‘experience economy’.

3. Focused targeting to drive inward investment

  • Making the case for wider inward investment in the UK creative sector. 

  • Highlighting UK centres of creative excellence.

You can download the full report below.

UK's creative industries

Consulted with more than 120 businesses and stakeholders for their input, and recommended ways in which the sector and UKTI can work together. Built a strategy around seven key ideas to double the value of UK creative exports from £15bn to £30 bn.

Project Report

International strategy for the UK’s creative industries

The report outlines the findings from a major study into the international activity of the Arts Council England-supported cultural ecosystem.

International Activity Report

Arts Council England

BOP Consulting was appointed to outline a pilot for a Creative Worker Income Guarantee for Brighton & Hove, working on behalf of the University of Sussex and the ABCD Cultural Recovery Programme. 

Cultural, Creative and Collective Recovery: Exploring a Creative Worker Income Guarantee

University of Sussex

The report on how global cities tackle climate change with cultural policies and programmes. Insights from the World Cities Culture Forum's latest report.

The Green World Cities of Tomorrow: Culture and Sustainability – Special Report Prepared for WCCF Global Conversation

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Unique case guide is co-produced with the participating cities of WCCF, highlighting city examples and a global cities approach to evidenced-based policymaking.

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Working alongside CRAIC, a new research and collaboration centre at Loughborough University, we conducted an extensive survey of virtual production assets throughout the United Kingdom to map the country’s growing ecosystem.

Mapping the UK's Virtual Production Ecosystem

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World Cities Culture Report 2022

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BOP's contribution to the 2nd edition of the report UNESCO's Global Creativity Report, examining policies safeguarding the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


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Inter-American Development Bank - IDB

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Culture: The cornerstone of the UK’s high streets

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Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

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An evidence-base for the growing Gulf festivals sector

British Council

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Conscientiousness, optimism, and curiosity

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Nanjing Creative Center

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Chengdu Media Group

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Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths and challenges of music in the Midlands report published for Arts Council England.

Hitting the right notes in the Midlands

Arts Council England

New handbook 'Making Space for Culture' explores how world cities address the challenge of preserving cultural infrastructure while promoting growth.

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Related Projects

Strategy and Policy Design

Callum Lee - Managing Director  | BOP

Callum Lee

Managing Director

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