UK Creative Industries – International Strategy

Image credit: Jack B

International strategy for the UK's creative industries

We built a strategy around seven key ideas to double the value of UK creative exports from £15bn to £30 bn

Callum Lee

Managing Director

Callum leads the BOP team, its portfolio and strategic partnerships. His cultural and creative industries expertise is founded on leading analytical research and policy formulation in the UK and internationally.

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LOCATION

Europe

CLIENT

UK Trade & Investment (UKTI)

SECTOR

Projects Sectors

EXPERTISE

Strategy and Policy Design

The UK cannot take its international reputation for creative leadership for granted

The sector faces intense competition, not only from traditional competitors like North America and Europe, but from new sector rivals in fast growth economies whose governments also support the development of their creative industries.

The UK Creative Industries International Strategy forms part of the international work stream of the Creative Industries Council’s (CIC) strategy for growth. It will be delivered by government and industry and focus on new-to-export companies, current exporters seeking to further develop their international business and new trade and investment partnerships with global creative companies to access new high value opportunities.

Over a period of seven months, comissioned by UK Trade & Investment (UKTI) and the Creative Industries Sector Advisory Group, BOP has undertaken a consultation with over 200 companies, individuals and other bodies in the UK’s creative sector to develop a Strategy that will help the sector grow exports and encourage inward investment. This Strategy outlines how government and industry can work together to meet all these challenges.

The Strategy focuses on areas where the sector and UKTI can work together

This will include encouraging new companies to export; supporting existing exporters to expand their international work; and focusing on ambitious and challenging projects which have the capacity to deliver the big wins. The three cornerstones of the strategy are:

1. Create overseas partnerships with the greatest potential to generate new business

Establish industry-led alliances in high-growth markets.
Ensure a strong UK presence in creative clusters in priority global markets.
Ensuring that creative businesses support the international growth of British brands through e-retailing.

2. Maximise supply chain opportunities for creative businesses in major global projects

Enhance the impact of major overseas projects for the creative industries particularly through UKTI’s Creative Industries High Value Opportunity (HVO) Taskforce.
Winning business in the ‘experience economy’.

3. Focused targeting to drive inward investment

Making the case for wider inward investment in the UK creative sector.
Highlighting UK centres of creative excellence.

You can download the full report below.

DOWNLOAD REPORT

Consulted with more than 120 businesses and stakeholders for their input, and recommended ways in which the sector and UKTI can work together. Built a strategy around seven key ideas to double the value of UK creative exports from £15bn to £30 bn.