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Performing arts, film and digital media sectors in Peru
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Image credit: Eduardo Flores on Unsplash

Activating the creative economy in Peru

We developed a repeatable mapping methodology and facilitating international knowledge exchange in the performing arts, film and digital media sectors in Peru.

Paul Owens

Co-Founder and Director

Paul Owens is a leading international advisor and practitioner in cultural policy and creative economy. He is Co-Founder of BOP, and alongside his fellow directors he has pioneered now well-established methods to measure the impact of cultural policy. 

Paul Owens - Founder and Director  | BOP

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If you are interested to learn more about our work or if you have a project you would like to discuss, get in touch.


Central & South America


Foreign and Commonwealth Office (UK)


Projects Sectors


Peru has been a little behind curve compared to other Latin American countries in identifying and supporting the creative industries

However, the country has plenty of advantages that it can still capitalise upon in developing the sector in the future. Furthermore, growth trends have been positive for both freelancers and businesses, and the latter are largely optimistic and ambitious about the immediate future.

In March 2015, the UK Embassy in Peru, in collaboration with the Peruvian Ministry of Culture and the Ministry of Culture in Cusco, commissioned BOP Consulting to undertake the project “Activating the creative economy: mapping and supporting the creative industries in Peru through international collaboration”. 

The purpose of this project was to harness UK public and private expertise to: 

  • produce reliable data and insight about the creative industries’ needs and potential in Peru, focusing specifically on the Film, Performing Arts, Computer Games and New Media sectors in the Lima and Cusco regions

  • exchange knowledge between the sectors in the two countries to strengthen collaborations within in the creative field in the future. 

The mapping study uses a mixed method approach which combines qualitative research with businesses, practitioners and policymakers, with a quantitative survey of each of the three sectors in the two regions. Economic modelling has been used to derive estimates for the financial value of the three sectors in the two regions, together with the number of Full-time Equivalent (FTE) jobs they support.

Key findings and implications

The three analysed sectors – film, performing arts and games & new media – do face a number of challenges. The most regularly reported challenge is one that is mainly within the control of the government (i.e. regulation/bureaucracy). However, for governments to gain a better insights into these issues will require policymakers to have more sustained and consistent dialogue and engagement with industry and sector representatives than has taken place until now. In turn, it is also likely that this dialogue and engagement would be more effective if there were greater cross sector industry collaboration. 

Not only is their strength in numbers by joining together, it also enables a united front to be presented to government. But developing cross sector industry institutions requires real leadership and commitment over the medium term: is there the appetite across the creative industries among key leaders to take on this task? 

By starting to think and act as a wider industry grouping, the creative industries can also help national and City Region governments to develop policies that are not always locked into sector -based policies. In reality, the boundaries between individual creative sectors are fluid and many workers move across them. It is no surprise that much of the policy initiatives established by other Latin American countries have a strong cross -sector element: tackling generic challenges facing creative businesses, as well as providing some more targeted interventions where needed. 

In this way, ‘horizontal’ cross -sector approaches to creative industries support and policy development can overlay ‘vertical’ sectoral investments that governments at different scales will continue to need to make, and to make not solely on the grounds of economic growth and diversification. A factor that is often overlooked in the narrative of the UK’s creative industries success is the degree to which it depends on a bedrock of public investment in art and film schools, public service broadcasters, and museums, galleries and publicly - subsidised theatres. These institutions are often the well -springs of learning, creativity and experimentation that lead to the downstream development of products and services that can be commercialised in the market. If Peru is serious in wanting to maximise the economic potential of its creative industries, policymakers also need to tend the roots from which these grow, and nurture them accordingly.


Project Report

The report outlines the findings from a major study into the international activity of the Arts Council England-supported cultural ecosystem.

International Activity Report

Arts Council England

BOP Consulting was appointed to outline a pilot for a Creative Worker Income Guarantee for Brighton & Hove, working on behalf of the University of Sussex and the ABCD Cultural Recovery Programme. 

Cultural, Creative and Collective Recovery: Exploring a Creative Worker Income Guarantee

University of Sussex

The report on how global cities tackle climate change with cultural policies and programmes. Insights from the World Cities Culture Forum's latest report.

The Green World Cities of Tomorrow: Culture and Sustainability – Special Report Prepared for WCCF Global Conversation

World Cities Culture Forum (WCCF)

Unique case guide is co-produced with the participating cities of WCCF, highlighting city examples and a global cities approach to evidenced-based policymaking.

Culture Counts: New Approaches to Evidence Based Cultural Policymaking in World Cities

World Cities Culture Forum (WCCF)

Working alongside CRAIC, a new research and collaboration centre at Loughborough University, we conducted an extensive survey of virtual production assets throughout the United Kingdom to map the country’s growing ecosystem.

Mapping the UK's Virtual Production Ecosystem

Loughborough University

The World Cities Culture Report (WCCR) 2022 builds on the ground-breaking 2018 and 2015 Reports. It gives insights on the major challenges world cities facing.

World Cities Culture Report 2022

World Cities Culture Forum (WCCF)

BOP's contribution to the 2nd edition of the report UNESCO's Global Creativity Report, examining policies safeguarding the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


Our strategy will guide the creation of a new digital service aiming at supporting and developing the creative scene in Downtown Kingston.

Leveraging the creative potential of Downtown Kingston through technology

Inter-American Development Bank - IDB

Our research into the UK's high streets found that 69% of people think culture on their high street makes their area a better place to live.

Culture: The cornerstone of the UK’s high streets

Arts Council England

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI for European cultural and creative businesses. Explore the transformative opportunities AI brings to industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

A History of Bright Ideas: 90 Years of the RSA Student Design Awards

The Royal Society for Arts (RSA)

Research in the Gulf Co-operation Council States in collaboration with British Council and BOP Consulting helps identify opportunities for festival development.

An evidence-base for the growing Gulf festivals sector

British Council

Our research into the museum workforce is launched, emphasizing the importance of conscientiousness and advocating for a diverse and well-supported sector.

Conscientiousness, optimism, and curiosity

Museums Galleries Scotland

BOP’s report on creating a healthy night-time economy for the Nanjing City Government demonstrates the importance of cross-cutting policies.

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital reveals how visual arts enhance the patient, visitor, and staff experience.

Creativity in health settings


How is China influencing the future of Cultural Tourism? China's cultural infrastructure projects are redefining the global tourism landscape.

Cultural Infrastructure for the 21st Century

Chengdu Media Group

Our new report for UNESCO sets out the huge global impact of COVID-19 on the cultural sector. We estimate $750 billion lost for the CCI and 10 million job cuts.

Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths and challenges of music in the Midlands report published for Arts Council England.

Hitting the right notes in the Midlands

Arts Council England

New handbook 'Making Space for Culture' explores how world cities address the challenge of preserving cultural infrastructure while promoting growth.

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Related Projects

Paul Owens - Founder and Director  | BOP

Paul Owens

Co-Founder and Director

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