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China Cultural Tourism in a Global Economy & Experience Economy

Cultural Tourism in a Global Economy: The Search for Local Authenticity

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This report has been commissioned by the historical town of Anren in the region of Sichuan, China and therefore gives special focus to Anren. It explores the featured town, including the Jianchuan museum cluster, and reflects on the importance of the town as a pioneering cultural tourism destination in the China context.

Chengdu Media Group

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