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AI Cultural and Creative Industries
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Opportunities and Challenges of AI for the Cultural and Creative Industries

We investigated the potential impact of AI on the cultural and creative industries.

Richard Naylor

Director, Research

Richard is a world leading expert in research methodologies for the culture and the creative industries, having been an early innovator in the development of frameworks for measuring the economic and social impacts of cultural activities.

Richard Naylor - Director, Research | BOP Consulting

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European Commission


Projects Sectors

The ever-growing amount of digital content produced in areas of the cultural and creative industries, together with the progress of AI approaches and related technologies have created new and transformative opportunities in various fields of the CCIs. 

AI is helping businesses to more effectively handling and analysing large amounts of data, adding value to many of the stages along the CCs sectoral value chains – from creation to production and distribution of creative and cultural content.

In a recent project for the European Commission delivered in partnership with Technopolis Group, Danish Technological Institute (DTI), Research Institutes of Sweden (RISE), and University of Oxford we investigated the relationship between AI and the Videogames, Visual Arts, Performing Arts, and the Museums and Heritage sector. In this capacity, we led consultations, interviews and desk research to develop a deeper understanding of the current and potential impact of AI on these sectors and help identifying policy approaches to support  European creative and cultural businesses.

Our team helped our clients to:

  • Identifying cases in which AI approaches were applied and generated a clear positive business opportunity which is currently or could be deployed within the cultural and creative sectors in the next five years;

  • Examining the challenges raised by AI in promoting and accessing a culturally diverse offer of European works;

  • Recommending support measures to unlock the potential of AI in certain fields (access to data, skills and training, ecosystems, ethics, and transparency) and approaches to enable funding by certain policy programmes or industry.

While the field of AI is relatively new and continually evolving there is scope for European creative businesses to take full advantage of AI applications and craft innovative and ambitious approaches to maintain the CCIs competitive on a global scale while ensuring safety and showcasing diversity in their offer.

AI Cultural and Creative Industries

Project Report

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We investigated the potential impact of AI on the cultural and creative industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

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Richard Naylor - Director, Research | BOP Consulting

Richard Naylor

Director, Research