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Reshaping Policies for Creativity Report
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UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good

BOP's contribution to the 2nd edition of the report UNESCO's Global Creativity Report, examining policies safeguarding the creative and cultural sectors.

Richard Naylor

Director, Research

Richard Naylor is a world leading expert in research methodologies for the culture and the creative industries, having been an early innovator in the development of frameworks for measuring the economic and social impacts of cultural activities.

Richard Naylor - Director, Research | BOP

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Building on BOP’s contribution to UNESCO’s Re|Shaping Cultural Policies Global Report 2018, we worked with the Secretariat of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005 Convention) at UNESCO between 2020 – 2021 as the Data and Research partner for the third edition of the report.

BOP’s role

BOP collaborated closely with the editorial team and board consisting of ten expert authors of the report and the 2005 Convention Secretariat to source and create international datasets and evidence, both primary and secondary, in relation to the 11 Areas of Monitoring of the 2005 Convention Monitoring Framework - Cultural Policies, Media Diversity, Digital Environment, Partnering with Civil Society, Mobility of Artists, Flow of cultural goods and services, Treaties and Agreements, Sustainable Development, Gender Equality and Artistic Freedom. In addition, we reviewed and analysed 96 Quadrennial Period Reports submitted by countries to UNESCO between 2017- 2021, as well countries’ submissions to the 2018 UNESCO Global Survey on the implementation of the 1980 Recommendation concerning the Status of the Artist. Lastly, we also worked closely with the editorial team on the drafting of the chapters.

Purpose of the project

The Global Report series was launched in 2015 to monitor how the 151 countries that have signed up to the 2005 Convention are implementing its principles in their national cultural policies. One of the main objectives of the Convention is to “reaffirm the link between culture and development for all countries, particularly developing countries, and to encourage national and international action to recognize the true value of this link.” The Global Report series therefore also provides evidence of how implementation of the Convention contributes to the achievement of the United Nations’ 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDGs) and Targets.

The central importance of culture and development in the Convention is why the Swedish International Development Cooperation Agency (SIDA) supports the Global Report series – not just the research and publications, but also capacity building missions in countries to help them with the implementation of the Convention and its monitoring. The Global Reports are therefore not just a vitally important publication series, but also part of a broader global programme of action research.

This third edition of the Report identifies emerging trends, analyses progress towards the Convention’s objectives, highlights key challenges and proposes a series of policy recommendations in relation to the 2005 Convention Monitoring Framework.

“It is an essential collection of data on culture and creation. It is a unique tool for analysing these issues, both globally and locally. It takes stock of the geographical, gender and digital inequalities detrimental to cultural diversity. Consequently, it shows the impact of the persistent imbalances in the circulation of cultural goods and services, in a context where developed countries’ application of the preferential treatment measures recommended in the 2005 Convention remains an exception.” 

Audrey Azoulay, Director-General of UNESCO

Importantly, this edition of the Report also looks at the challenges and solutions facing the cultural and creative ecosystem in the context of the global Covid-19 crisis, and in response to the UN Secretary-General’s call for a Decade of Action. In doing so, the Report draws on BOP’s 2021 study for UNESCO on the global economic impact of the pandemic on the cultural and creative industries.

The full report can be downloaded below.

UNESCO's Re-shaping Policies For Creativity

This report offers insightful new data that shed light on emerging trends at a global level, as well as putting forward policy recommendations to foster creative ecosystems that contribute to a sustainable world by 2030 and beyond.

Project Report

RE | SHAPING POLICIES FOR CREATIVITY – Addressing culture as a global public good

The report outlines the findings from a major study into the international activity of the Arts Council England-supported cultural ecosystem.

International Activity Report

Arts Council England

BOP Consulting was appointed to outline a pilot for a Creative Worker Income Guarantee for Brighton & Hove, working on behalf of the University of Sussex and the ABCD Cultural Recovery Programme. 

Cultural, Creative and Collective Recovery: Exploring a Creative Worker Income Guarantee

University of Sussex

The report on how global cities tackle climate change with cultural policies and programmes. Insights from the World Cities Culture Forum's latest report.

The Green World Cities of Tomorrow: Culture and Sustainability – Special Report Prepared for WCCF Global Conversation

World Cities Culture Forum (WCCF)

Unique case guide is co-produced with the participating cities of WCCF, highlighting city examples and a global cities approach to evidenced-based policymaking.

Culture Counts: New Approaches to Evidence Based Cultural Policymaking in World Cities

World Cities Culture Forum (WCCF)

Working alongside CRAIC, a new research and collaboration centre at Loughborough University, we conducted an extensive survey of virtual production assets throughout the United Kingdom to map the country’s growing ecosystem.

Mapping the UK's Virtual Production Ecosystem

Loughborough University

The World Cities Culture Report (WCCR) 2022 builds on the ground-breaking 2018 and 2015 Reports. It gives insights on the major challenges world cities facing.

World Cities Culture Report 2022

World Cities Culture Forum (WCCF)

BOP's contribution to the 2nd edition of the report UNESCO's Global Creativity Report, examining policies safeguarding the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


Our strategy will guide the creation of a new digital service aiming at supporting and developing the creative scene in Downtown Kingston.

Leveraging the creative potential of Downtown Kingston through technology

Inter-American Development Bank - IDB

Our research into the UK's high streets found that 69% of people think culture on their high street makes their area a better place to live.

Culture: The cornerstone of the UK’s high streets

Arts Council England

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI for European cultural and creative businesses. Explore the transformative opportunities AI brings to industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

A History of Bright Ideas: 90 Years of the RSA Student Design Awards

The Royal Society for Arts (RSA)

Research in the Gulf Co-operation Council States in collaboration with British Council and BOP Consulting helps identify opportunities for festival development.

An evidence-base for the growing Gulf festivals sector

British Council

Our research into the museum workforce is launched, emphasizing the importance of conscientiousness and advocating for a diverse and well-supported sector.

Conscientiousness, optimism, and curiosity

Museums Galleries Scotland

BOP’s report on creating a healthy night-time economy for the Nanjing City Government demonstrates the importance of cross-cutting policies.

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital reveals how visual arts enhance the patient, visitor, and staff experience.

Creativity in health settings


How is China influencing the future of Cultural Tourism? China's cultural infrastructure projects are redefining the global tourism landscape.

Cultural Infrastructure for the 21st Century

Chengdu Media Group

Our new report for UNESCO sets out the huge global impact of COVID-19 on the cultural sector. We estimate $750 billion lost for the CCI and 10 million job cuts.

Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths and challenges of music in the Midlands report published for Arts Council England.

Hitting the right notes in the Midlands

Arts Council England

New handbook 'Making Space for Culture' explores how world cities address the challenge of preserving cultural infrastructure while promoting growth.

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Related Projects

Research, Data and Insight

Richard Naylor - Director, Research | BOP

Richard Naylor

Director, Research

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