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Creativity in health settings
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Creativity in health settings

Findings from our work at Great Ormond Street Hospital

Richard Naylor

Director, Research

Richard is a world leading expert in research methodologies for the culture and the creative industries, having been an early innovator in the development of frameworks for measuring the economic and social impacts of cultural activities.

Richard Naylor - Director, Research | BOP Consulting

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Projects Sectors

GOSH Arts is the arts programme at Great Ormond Street Hospital for Children (GOSH). 

Through participatory activities, art commissions and temporary exhibitions, they work to inspire creativity, create welcoming environments, and offer meaningful cultural opportunities across a variety of art forms for patients, families and staff alike.

We were commissioned by GOSH to conduct a small-scale evaluation of how patients, visitors and staff interact with the visual art displayed in public spaces within the hospital. This focused on two key aspects of people’s experience: level of engagement and perception of impact. We found:

  • Despite the obvious distractions of visiting or working within a hospital, 81% of our sample were highly engaged with the visual arts displayed in the hospital. Families of patients, staff members, as well as visitors notice the art on the walls often or every time they visit the hospital. We have calculated that there are around 151,000 observations to the artworks every year

  • Families of patients, staff members and visitors find the artworks conducive in creating a positive hospital environment. More specifically they agreed or strongly agreed that the artworks are welcoming (100%), interesting (98%) and playful (98%).

This research lies within a broader body of work BOP has been involved with in the past - from the evaluation of the GRIDA Arts Strategy for Guys and St. Thomas’ Charity and Guy’s and St. Thomas’ NHS Foundation Trust in 2016, to the current evaluation of performing arts programmes produced by Breathe Arts Health Research.

Results from this body of work widely demonstrate the positive impact creativity can have in both mental and physical wellness of individuals. When the artistic practices can create a genuine connection between the artefact, the individual and its community, creativity positively effects the wellbeing of ourselves and the one of people around us. More specifically, our findings demonstrate that quality creative artefacts are able to trigger and develop fundamental human experiences, such as empathy, the creation and maintenance of interpersonal relationships, the management of emotions, as well as the creation of a self-care practice.


Project Report

Building on our contribution to the second edition of the report in 2018, BOP has led as the Data and Research partner on this report to help find out how policies can protect people working in the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


Our strategy will guide the creation of a new digital service aiming at supporting and developing the creative scene in Downtown Kingston.

Leveraging the creative potential of Downtown Kingston through technology

Inter-American Development Bank - IDB

Our research into the UK's high streets found that 69% of people think culture on their high street makes their area a better place to live.

Culture: The cornerstone of the UK’s high streets

Arts Council England

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI on the cultural and creative industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

A History of Bright Ideas: 90 Years of the RSA Student Design Awards

The Royal Society for Arts (RSA)

New skills research in the Gulf Co-operation Council States

An evidence-base for the growing Gulf festivals sector

British Council

Our research into the museum workforce is launched

Conscientiousness, optimism, and curiosity

Museums Galleries Scotland

BOP’s report for Nanjing City Government demonstrates the importance of cross-cutting policies with a compelling cultural offer at the core

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital

Creativity in health settings


How is China influencing the future of Cultural Tourism?

Cultural Infrastructure for the 21st Century

Chengdu Media Group

Based on our impact analysis we estimate $750 billion in lost GVA for the CCI as a result of the pandemic so far.

Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths & challenges of music in the Midlands is published

Hitting the right notes in the Midlands

Arts Council England

New handbook published for city leaders

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Our report sheds new light on how building the capacity of the heritage sector can assist working internationally

International working builds stronger heritage sector at home

National Lottery Heritage Fund

Our new report with Nesta published

Opportunities for China-UK Cooperation through Equity Crowdfunding


Our new research report for the National Trust

Protect urban heritage to prevent growth in inequality

National Trust

Our latest research for the Reading Agency shows we should read year-round

Reading is for life, not just for August

The Reading Agency

Our review of the Scottish Animation Sector, commissioned by Creative Scotland, has just been published

Review of the Scottish Animation Sector

Creative Scotland

UK-wide study of visitor experience practice provides new benchmarks for cultural and visitor attractions

Sharing Operations and Visitor Experience insight


Related Projects

Research, Data and Insight

Richard Naylor - Director, Research | BOP Consulting

Richard Naylor

Director, Research