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Leveraging the creative potential of Downtown Kingston
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Leveraging the creative potential of Downtown Kingston through technology

Our strategy will guide the creation of a new digital service aiming at supporting and developing the creative scene in Downtown Kingston.

Paul Owens

Co-Founder and Director

Paul is a leading international advisor and practitioner in cultural policy and creative economy. He is Co-Founder of BOP, and alongside his fellow directors he has pioneered now well-established methods to measure the impact of cultural policy. 

Paul Owens - Founder and Director | BOP Consulting

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Central & South America


Inter-American Development Bank - IDB


Projects Sectors

Designated a UNESCO Creative City of Music since 2015, the capital of Jamaica has a rich creative heritage, also in other creative fields apart from music.

However, some local creatives and artists, in particular those located in Downtown Kingston, are currently struggling to leverage on this heritage.

The Kingston Connect Project was initiated by Kingston Creative and aims to integrate new technologies into the creative sector in Kingston, Jamaica and to generate social and economic value for cultural assets in response to the lack of market access for artists, cultural practitioners, and creative entrepreneurs, particularly those working in creative tourism enterprises. Apart from Kingston Creative the project is supported by the Urban Development Corporation and the Inter-American Development Bank.

BOP Consulting was comissioned to do conduct a market assessment and develop a strategy, which will form a solid foundation for the planned services. The strategy aimed to address four main areas:

  • Lack of market access tools;

  • Focus on tourism-focused creative businesses in Downtown Kingston;

  • Need for new digital technologies to add economic and social value;

  • Enable entrepreneurs to access a wider market.

Our approach involved the analysis of three main pillars including technological trends, consultations with local stakeholders, and tourism trends to inform our strategy development.

First, three overarching technological trends were identified: virtual worlds, digital wallets, and platform cooperatives. These technological trends were reflected in tourism trends which also focused on digital means of booking, making payments, and accessing information about the local community, partially due to the preferences of younger generations. 

Based on these trends and consultation with key stakeholders including local creatives, we developed a strategy focused on three key tools:


  • Immersive map to allow tourists to discover personalised areas of interest and recommendations in regards to local retail, F&B, and entertainment in the cultural and creative sector of Downtown Kingston;

  • Frictionless and borderless transactions to enable seamless and easily accessible trade on- and off-line for Kingston’s creative businesses;

  • Cooperative e-commerce platforms to provide a consolidated place for all Kingston’s creative businesses, goods, and services co-owned and co-governed by Kingston’s creatives and entrepreneurs.

While these tools can help grow tourism-focused creative businesses in Kingston, it is essential for local businesses to be actively involved and supported to ensure that Kingston’s full cultural and creative offer can be accessed by those around the world.


Project Report

Building on our contribution to the second edition of the report in 2018, BOP has led as the Data and Research partner on this report to help find out how policies can protect people working in the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good


Our strategy will guide the creation of a new digital service aiming at supporting and developing the creative scene in Downtown Kingston.

Leveraging the creative potential of Downtown Kingston through technology

Inter-American Development Bank - IDB

Our research into the UK's high streets found that 69% of people think culture on their high street makes their area a better place to live.

Culture: The cornerstone of the UK’s high streets

Arts Council England

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI on the cultural and creative industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Published today: ‘Design for Good: 90 Years of the RSA Student Design Awards’, a new publication from the RSA, co-authored by BOP

A History of Bright Ideas: 90 Years of the RSA Student Design Awards

The Royal Society for Arts (RSA)

New skills research in the Gulf Co-operation Council States

An evidence-base for the growing Gulf festivals sector

British Council

Our research into the museum workforce is launched

Conscientiousness, optimism, and curiosity

Museums Galleries Scotland

BOP’s report for Nanjing City Government demonstrates the importance of cross-cutting policies with a compelling cultural offer at the core

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital

Creativity in health settings


How is China influencing the future of Cultural Tourism?

Cultural Infrastructure for the 21st Century

Chengdu Media Group

Based on our impact analysis we estimate $750 billion in lost GVA for the CCI as a result of the pandemic so far.

Economic impact of COVID-19 on the Cultural and Creative Industries


Our analysis of the strengths & challenges of music in the Midlands is published

Hitting the right notes in the Midlands

Arts Council England

New handbook published for city leaders

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Our report sheds new light on how building the capacity of the heritage sector can assist working internationally

International working builds stronger heritage sector at home

National Lottery Heritage Fund

Our new report with Nesta published

Opportunities for China-UK Cooperation through Equity Crowdfunding


Our new research report for the National Trust

Protect urban heritage to prevent growth in inequality

National Trust

Our latest research for the Reading Agency shows we should read year-round

Reading is for life, not just for August

The Reading Agency

Our review of the Scottish Animation Sector, commissioned by Creative Scotland, has just been published

Review of the Scottish Animation Sector

Creative Scotland

UK-wide study of visitor experience practice provides new benchmarks for cultural and visitor attractions

Sharing Operations and Visitor Experience insight


Related Projects

Research, Data and Insight, Strategy and Policy Design

Paul Owens - Founder and Director | BOP Consulting

Paul Owens

Co-Founder and Director