Image credit: Aranxa Esteve
Edinburgh Festivals Impact Study
We conducted the largest programme of research ever undertaken into Edinburgh’s twelve major Festivals, and helped our client to reaffirm the city’s position as the world’s leading Festival City.
Jonathan Todd
Chief Economist
Jonathan is an economist with over a decade’s experience in impact assessment and evaluation, and high-level policy experience, particularly within the cultural and creative sectors.
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LOCATION
Europe
CLIENT
Edinburgh International Festival
SECTOR
Projects Sectors
EXPERTISE
Edinburgh is the world's leading festival city, with a range of major annual festivals bringing talents from more than a third of the world's countries to its streets and stages.
Building on a culture of collaborative working the Directors of Edinburgh’s leading Festivals came together in 2007 to formally establish Festivals Edinburgh with a mission to maintain and develop the value of the Festivals’ and the Festival City’s position locally and globally.
BOP Consulting was commissioned to conduct an impact assessment of the twelve Festivals represented by Festivals Edinburgh. It builds on the Edinburgh Festivals Economic Impact Study conducted by SQW in 2004/05, which assessed Edinburgh’s Festivals in terms of their collective economic impact. It also responds to some of the issues identified in the Thundering Hooves report in 2006, which looked at the competitive global position of Edinburgh’s Festivals.
The study shows that Edinburgh’s Festivals together provide an incredibly rich and varied cultural offer.
While audiences in the UK and internationally may initially associate Edinburgh with larger Festivals like the Edinburgh International Festival, the Edinburgh Festival Fringe, or Royal Edinburgh Military Tattoo, it is the diversity and quality of experiences offered throughout the year-round Festival season that makes Edinburgh truly distinctive. Our research confirms that the Festivals together have positive impacts that span an enormous range of cultural, social and economic areas. This year has also seen the Festivals taking a leadership role by taking the first collective steps towards measuring the impact that they have on the environment.
The full report can be downloaded below.
We conducted the largest programme of research ever undertaken into Edinburgh’s twelve major Festivals, and helped our client to reaffirm the city’s position as the world’s leading Festival City.
Project Report
Edinburgh Festivals 2010 Impact Study – Final report
ABOUT US
EXPERTISE
A global research and consulting practice for culture and the creative economy
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